If you provide Lone Star with personally identifiable information, this information may be used to communicate to you information regarding Lone Star and its products and services. For example, we may communicate to you information regarding promotions, surveys, contests, sweepstakes or product or service updates. Your personally identifiable information may also be used to improve and customize our Web Site's content, layout and services. These uses improve and customize our interactions with you to better meet your needs.
In addition to the uses set forth above, if you contact one of our jewelry consultants (and provide personally identifiable information to the consultant) or submit a request or inquiry through our Web Site, we will use your information to respond to your inquiry or request and to provide you with any other additional information that we believe may be helpful or interesting to you.
If you place an order with Lone Star, in addition to the uses set forth above, we will use your personally identifiable information to confirm your order, prevent and detect fraud or abuse, respond to your requests or inquiries, provide you with other administrative information regarding your order and provide you with any other information we deem helpful or interesting to you.
We may compare and review your personally identifiable information for errors, omissions and accuracy. We may also use your personally identifiable information internally to improve our marketing and promotional efforts, Web Site content and product offerings. Your personally identifiable information may also be used internally to conduct internal research on our users' demographics, interests, behavior and generally to better understand and improve the usability, performance and effectiveness of our Web Site and our marketing programs.
Compliance with Law and Fraud Protection:
We may collect and disclose any information, including personally identifiable information, we deem necessary, in our sole discretion, to comply with any applicable law, regulation, legal process or governmental request. We may collect and possibly share personally identifiable information and any other information available to us in order to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any personal or as otherwise required by law. We may also exchange information, including personally identifiable information, with other companies and organizations for credit fraud protection and risk reduction.
We may share your personally identifiable information with authorized third party partners, agents and contractors. For example, if we need to ship something to you, we must share your name and address with a shipping company. Additionally, if you use a credit card or other financing alternative to place an order with Lone Star, to confirm and process your order we will share your personally identifiable information with such financing company. These third parties only receive personally identifiable information if such information is needed to perform their function(s), and they are not authorized to use any personally identifiable information for any other purpose(s) other than the purpose(s) set forth by Lone Star. We only provide third-parties with the minimum amount of personally identifiable information necessary to complete the requested service, product or transaction.
If at any time you choose to enter a Lone Star feedback contest and allow us to post your feedback on our Web Site, we will remove your feedback from our Web Site at any time if you send your request via e-mail to firstname.lastname@example.org. Send this Product to a Friend: When you e-mail a product to a friend, you and your friend's names and e-mail addresses are requested. This ensures that your friend will know that you have requested that Lone Star send them an e-mail. You and your friend's e-mail addresses will only be used for this purpose unless permission is otherwise granted.
When you visit our Web Site, Lone Star collects your IP address to, among other things, help diagnose problems with its server, administer and tune the operation of its Web Site, analyze trends, track traffic patterns, gather demographic information for aggregate use, and track the date and duration of each session within our Web Site. Your IP address may also be used in combination with your personally identifiable information for credit fraud protection and risk reduction.
Lone Star Web pages may also contain electronic images know as Web beacons. These Web beacons allow Lone Star to count users who have visited certain Web pages or to deliver co-branded services. Lone Star may also include Web beacons in its email messages in order to determine whether the message has been opened or acted upon.
Additionally, Lone Star may use third-party advertising or content delivery companies to serve ads or images on our Web Site or on other web sites on the World Wide Web. These companies may use web beacons to place a persistent cookie on your computer. Doing this allows the third party to recognize your computer each time you visit certain pages or emails and compiles anonymous information. Information collected through these third-party advertising companies is anonymous.
Lone Star is committed to the protection of the personally identifiable information that you share with us. We utilize a combination of security technologies, procedures and organizational measures to help protect your personally identifiable information from unauthorized access, use or disclosure. For example, we store the personally identifiable information you provide on computer servers with limited access. Additionally, when we transfer sensitive personal information (for example, credit card information) over the Internet, we protect it using Secure Sockets Layer (SSL) encryption technology.
Updated February 20, 2006